ADVERTISING OPPORTUNITIES

   The Canadian Powersports Group (CPG) is the only site of it's kind in Canada, possibly even the world. It is a site that not only networks powersport Enthusiasts, Dealers, Suppliers and Power Partners but combines them all into one group of enthusiasts on one social networking site. 

The Who's Who of the CPG

Enthusiasts, are riders and owners of products or anyone who wants to get into the powersports industry. Enthusiasts may post to the classifieds but will have no advertising options.

Clubs and Associations are a main vein of the industry and the CPG supports their ongoing efforts by offering them a free club membership. If oyur club is in the industry the CPG is a great place for exposure and growth. This segment also includes national magazine partners. 

Dealers include any retail operation that is selling or marketing to the retail public, products that fall under one or more of the specific areas of the powersports industry. These include motorcycles, ATV / UTV's, snowmobiles, marine and all supporting accessories, parts or clothing segments. The CPG Dealers are joining to connect with Suppliers, Enthusiasts, Power Partners and fellow Dealers. Their main focus of advertising will be to the Enthusiasts.

Suppliers include any wholesale operation that is selling or marketing to the Dealers, products that fall under one or more of the specific areas of the powersports industry. These include accessories, parts, clothing or any other direct products to the CPG dealers. The CPG Suppliers are joining to connect with Dealers and Power Partners and promote their products to the Enthusiasts through the Supplier Dealers. Their main focus of advertising will be to the Dealers with an underlying lead to the Enthusiasts.

Power Partners include any support operation that is selling or marketing to the CPG memebership in one or more of the specific areas of the powersports industry and the group in general. These may include insurance, employee benefits, extended warranties, services like hotels, repairs, financing and other direct products to the CPG membership whether specifically to the Enthusiasts, Dealers, or Suppliers or the CPG community as a whole. Their main focus of advertising will be to their target members.

Advertising

Advertising with the CPG is only available to members of the CPG, whether that be at the Dealer, Supplier or Power Partner Program Levels. Only companies that show their support for the powersports industry through membership are provided a member profile page and premium advertising placements throughout the site. Advertising on the site is done exclusively through your profile page, you pick the spot, the ad and the length of time and hit submit it's that easy and can be done right on your profile page. The CPG will not and does not want to expose it's members to what we believe is non-industry supportive advertising, you know, "click here for your free smilie face guy". We want our members to actually appreciate the advertising that they are seeing as something that might be of value to them. We need our advertisers to to be involved in the sport and our members to see the CPG advertisers as friends of their sport and friends of the CPG. We will remain proud of the fact that the CPG is not a typical website or social network, it is truly a group of enthusiasts.

All internal ads that a member may click through will redirect them to the advertising members profile page. Once the person reviews the member profile page, they then may be directed to an additional web link or to the classified ad for the product that is being offered through an additional link on the profile page. All advertisers must have a profile page, and to have a profile page you must be a CPG Dealer, Supplier or Power Partner member to be an advertiser.

While the CPG is currently in its infancy, we are working hard to promote our site and get the word out. We are developing cross marketing relationships with various organizations such as oem manufacturers, national suppliers, power partners, dealers, magazines and clubs. We wish to thank all of them for their ongoing support of the site and our efforts, you know who you are and we appreciate you greatly. CPG has extensive relationships with distributors, suppliers, manufacturers and dealers across Canada and North America which will allow the site to very quickly gain momentum. We are very confident through our research, preliminary discussions with various industry contacts, and free Enthusiast memberships, that the site will quickly grow to be the number one powersports site in Canada.

As a CPG member advertiser, you will have the ability to direct your advertising to the enthusiast that you will most connect with.You will be able to place your own ad in a spot that you will select, contacting us only for artwork design if required. This will allow you an opportunity to tailor your marketing to the members that will appreciate your products and services which ultimately will result in a higher success rate. And you will be able to track the effectiveness of your advertising on your own profile page, some advertising may be free with your paid membership. Self-selected, self-directed, self-effected free advertising. How can you go wrong?

With our affiliate sister company, Powersports Creative, we also will be providing our member advertisers the ability to advertise on other member only websites (certain criteria and permissions apply), which are developed and hosted by Powersports Creative. This provides an opportunity to further network and advertise to markets that you may not have neccessarily gained access to without being a member of the CPG.

Your Passion, your sport, your place, the Canadian Powersports Group.